I loved Moneyball

I never played ball. I never been in a baseball stadium. I remember been in Cuban resort watching a couple of minutes between two cuban teams. Thats my link with baseball.

This post is about taking decisions based in real data.

Moneyball is a movie based on the true story of The Oakland Athletics (A’s), an under-valued baseball team from California.

In the film, Beane (Brad Pitt) and their assistant, GM Peter Brand (Jonah Hill) face the need to build a competitive team with a very limited budget.

At that point, rich teams was paying millions for good players based on their overall form or specialist skills such as pitching, batting or fielding.
Meanwhile many players were under-valued for arbitrary things such as being left-handed or having an average-looking girlfriend.

The plot point is the moment where Beane find out that their assistant have a unique formula to build a team with those undervalued misfits and win games. There´s when they starts to analyse real data to make decitions.

“It’s unbelievable how much you don’t know about the game you’ve been playing all your life”

Mickey Mantle, former pro baseball player

The bottomline of the story is that The Oakland Athletics became a world record winning team with 20 straight victories. The next year, The Red Sox took Bean´s formula to take the richest team to the top.

So, that´s UX it´s all about. Empathise with the needs, find a process, look for the right data and design solutions according real info. Stop working on the old man’s hunches!